In today’s fast-paced digital landscape…
Staying culturally relevant is critical.
This means not only understanding the cultural beliefs and values of your target audience but also staying up-to-date with the latest consumer trends and interests. Short-form video marketing offers a powerful solution to this challenge, providing businesses with a way to create timely, shareable, and culturally relevant content that captures the attention of their target audience.
By prioritizing cultural relevance in their marketing strategies, businesses can establish a real connection with their target audience.
Still don’t believe us?
Let the short-form statistics speak for themselves...
- 95% say video marketing has helped them increase brand awareness (Wyzowl, 2023)
- 91% of consumers want to see more online video content from brands (Wyzowl, 2023)
- 66% of consumers say they pay the most attention to short-form videos—2.5 times more than long-form videos (Sprout Social, 2023)
In today’s fast-paced digital landscape…
Staying culturally relevant is critical.
This means not only understanding the cultural beliefs and values of your target audience but also staying up-to-date with the latest consumer trends and interests. Short-form video marketing offers a powerful solution to this challenge, providing businesses with a way to create timely, shareable, and culturally relevant content that captures the attention of their target audience.
By prioritizing cultural relevance in their marketing strategies, businesses can establish a real connection with their target audience.
Still don’t believe us?
Let the short-form statistics speak for themselves...
- 95% say video marketing has helped them increase brand awareness (Wyzowl, 2023)
- 91% of consumers want to see more online video content from brands (Wyzowl, 2023)
- 66% of consumers say they pay the most attention to short-form videos—2.5 times more than long-form videos (Sprout Social, 2023)
Case Study
How David Used Cultural Relevance in His Short-Form Videos to Book Out His Psychotherapy Practice
David, the founder of Therapy With David Z & Associates, had a mission to increase bookings for his practice and provide accessible and culturally relevant therapy services. To achieve this goal, he turned to short-form video content as a means to connect with potential clients and showcase the unique approach of his practice.
The Solution:
Culturally Relevant Short-Form Videos
After connecting with Virality Now, David understood that cultural relevance was key to connecting with his target audience and building trust.
With the help of Virality Now created short-form videos that highlighted the cultural competency and diversity of his practice, emphasizing the importance of therapy that is sensitive to the unique experiences and needs of each individual. These videos resonated with potential clients and helped position Therapy With David Z & Associates as a practice that truly understands the needs of their community..
“I went from just a few bookings a week to being fully booked out and now I’m working on expanding the capacity of the practice. It’s amazing to see how the right approach can make all the difference”
DAVID, OWNER – THERAPY WITH DAVID Z & ASSOCIATES
The Results:
Fully Booked Practice and Business Expansion
David’s videos resonated with potential clients and helped establish Therapy With David Z & Associates as a trusted and respected practice in the community. Each video generated an average of 100 qualified leads, and the practice was fully booked up from TikTok alone. The cultural relevance of the videos helped build a strong connection with potential clients, who appreciated the authenticity and sensitivity of the practice’s approach to therapy.
Moreover, the success of the short-form video content has led to the expansion of David’s practice to meet the demand, and serves as a testament to the impact that cultural relevance can have on connecting with potential clients and increasing bookings for a therapy practice.
Booking Out Practice: How Cultural Relevance Sparked Success for Therapy With David Z & Associates
Industry:
- Psychotherapy
Platforms:
Key Challenges:
- Difficulty in securing bookings for the psychotherapy practice
- Competition from other therapy practices in the community
- Unsure how to establish trust and credibility with potential clients and the community
Solution:
By incorporating cultural relevance into his short-form videos, David was able to showcase the unique approach and cultural competency of his therapy practice. The use of humor and trending topics helped the videos resonate with his ideal audience and generated more qualified leads for the practice. By creating videos that were culturally relveant while emphasizing the sensitivity of his approach, David was able to connect with potential clients and establish trust and credibility in the community.
Results:
- Reached 35.5k engaged TikTok followers
- Averages 100 qualified leads per video posted
- Practice is under expansion to deal with the influx of leads
-
Case Study
How David Used Cultural Relevance in His Short-Form Videos to Book Out His Psychotherapy Practice
David, the founder of Therapy With David Z & Associates, had a mission to increase bookings for his practice and provide accessible and culturally relevant therapy services. To achieve this goal, he turned to short-form video content as a means to connect with potential clients and showcase the unique approach of his practice.
The Solution:
Culturally Relevant Short-Form Videos
After connecting with Virality Now, David understood that cultural relevance was key to connecting with his target audience and building trust.
With the help of Virality Now created short-form videos that highlighted the cultural competency and diversity of his practice, emphasizing the importance of therapy that is sensitive to the unique experiences and needs of each individual. These videos resonated with potential clients and helped position Therapy With David Z & Associates as a practice that truly understands the needs of their community..
“I went from just a few bookings a week to being fully booked out and now I’m working on expanding the capacity of the practice. It’s amazing to see how the right approach can make all the difference”
DAVID, OWNER – THERAPY WITH DAVID Z & ASSOCIATES
The Results:
Fully Booked Practice and Business Expansion
David’s videos resonated with potential clients and helped establish Therapy With David Z & Associates as a trusted and respected practice in the community. Each video generated an average of 100 qualified leads, and the practice was fully booked up from TikTok alone. The cultural relevance of the videos helped build a strong connection with potential clients, who appreciated the authenticity and sensitivity of the practice’s approach to therapy.
Moreover, the success of the short-form video content has led to the expansion of David’s practice to meet the demand, and serves as a testament to the impact that cultural relevance can have on connecting with potential clients and increasing bookings for a therapy practice.
Booking Out Practice: How Cultural Relevance Sparked Success for Therapy With David Z & Associates
Industry:
- Psychotherapy
Platforms:
Key Challenges:
- Difficulty in securing bookings for the psychotherapy practice
- Competition from other therapy practices in the community
- Unsure how to establish trust and credibility with potential clients and the community
Solution:
By incorporating cultural relevance into his short-form videos, David was able to showcase the unique approach and cultural competency of his therapy practice. The use of humor and trending topics helped the videos resonate with his ideal audience and generated more qualified leads for the practice. By creating videos that were culturally relveant while emphasizing the sensitivity of his approach, David was able to connect with potential clients and establish trust and credibility in the community.
Results:
- Reached 35.5k engaged TikTok followers
- Averages 100 qualified leads per video posted
- Practice is under expansion to deal with the influx of leads
-