Establishing authority has never been easier…
Short-form videos build trust.
By creating purposeful and innovative short-form videos, businesses can not only quickly establish a strong brand presence but also capture widespread attention and word of mouth from their ideal audience, cultivating a positive impression of their brand. By creating engaging and informative content, businesses can showcase their expertise and gain the trust of their audience. Short-form video content is designed to be visually appealing and easy to digest, allowing businesses to communicate complex messages in a simple and compelling way.
Short-form videos position the brand as an authority in their industry, establishing credibility and trust with their target audience.
Still don’t believe us?
Let the short-form statistics speak for themselves...
- 68% of people will happily watch a business video if it’s under a minute
- (Vidyard, 2019)
- 73% of customers prefer watching a short-form video to find out about a service or product (Wyzowl, 2023)
- 66% of consumers say they pay the most attention to short-form videos—2.5 times more than long-form videos (Sprout Social, 2023)
Establishing authority has never been easier…
Short-form videos build trust.
By creating purposeful and innovative short-form videos, businesses can not only quickly establish a strong brand presence but also capture widespread attention and word of mouth from their ideal audience, cultivating a positive impression of their brand. By creating engaging and informative content, businesses can showcase their expertise and gain the trust of their audience. Short-form video content is designed to be visually appealing and easy to digest, allowing businesses to communicate complex messages in a simple and compelling way.
Short-form videos position the brand as an authority in their industry, establishing credibility and trust with their target audience.
Still don’t believe us?
Let the short-form statistics speak for themselves...
- 68% of people will happily watch a business video if it’s under a minute
- (Vidyard, 2019)
- 73% of customers prefer watching a short-form video to find out about a service or product (Wyzowl, 2023)
- 66% of consumers say they pay the most attention to short-form videos—2.5 times more than long-form videos (Sprout Social, 2023)
Case Study
How Mike & Liz Used Short-Form Video To Become Industry Authorities & Transform Their Business
Mike & Liz, founders of STR Like The Best, were struggling to grow their business and establish a presence on social media. Despite posting for a year, they were not seeing the results they expected and were close to giving up. However, instead of giving up, they decided to seek help from a marketing expert and shift their approach to social media.
The Solution:
Short-Form Video Content with a Focus on Expertise
Mike & Liz worked with Virality Now to understand the power of short-form video content and how it could be used to build brand authority. They identified gaps in the industry market to understand what the best approach would be for growing their authority on each social media site.
With Virality Now’s help, they began creating videos that highlighted their unique skills and perspectives and shared them on social media. The focus on showcasing their expertise and telling their story through short-form video content allowed them to connect with their target audience in a more engaging and authentic way.
“Our journey from frustration and disappointment to $100k months and invitations to speak at events & podcasts is a testament to the power of short-form video content”
MIKE & LIZ, OWNERS – STR LIKE THE BEST
The Results:
Established Authority, Event & Podcast Invites & $100k Months
Mike & Liz's collaboration with Virality Now was a turning point for their business. They began creating short-form videos that showcased their expertise and told their story, which allowed them to connect with their target audience in a more engaging and authentic way. Their efforts paid off as they saw a significant increase in their reach on social media, resulting in a following of 44k on Instagram and 18k on TikTok.
Their expertise and unique skillset positioned them as industry authorities and led to an increase in conversions, with people being more likely to trust and purchase from a brand they felt they knew and respected. As a result of their increased brand authority, Mike & Liz have experienced $100k months and have even been invited to speak at events and podcasts.
Short-Form Video Propels STR Like The Best to Industry Authority and Business Success
Industry:
- AirBnb Consulting & Analysis
Platforms:
Key Challenges:
- Feeling overwhelmed and uncertain about moving forward with social media efforts due to lack of results previously.
- Competition in the market made it difficult to differentiate and stand out.
- Limited understanding of effective social media tactics.
Solution:
With the use of short-form video content, Mike & Liz were able to establish their brand as an authority in their industry. The strategic and expertly crafted videos, created with the help of Virality Now, effectively showcased their unique skills and perspectives, and connected with their target audience in a more engaging and authentic way. This powerful marketing tool not only increased their reach and visibility, but also transformed them into trusted and respected leaders in their field, driving conversions and expanding their business.
Results:
Case Study
How Mike & Liz Used Short-Form Video To Become Industry Authorities & Transform Their Business
Mike & Liz, founders of STR Like The Best, were struggling to grow their business and establish a presence on social media. Despite posting for a year, they were not seeing the results they expected and were close to giving up. However, instead of giving up, they decided to seek help from a marketing expert and shift their approach to social media.
The Solution:
Short-Form Video Content with a Focus on Expertise
Mike & Liz worked with Virality Now to understand the power of short-form video content and how it could be used to build brand authority. They identified gaps in the industry market to understand what the best approach would be for growing their authority on each social media site.
With Virality Now’s help, they began creating videos that highlighted their unique skills and perspectives and shared them on social media. The focus on showcasing their expertise and telling their story through short-form video content allowed them to connect with their target audience in a more engaging and authentic way.
“Our journey from frustration and disappointment to $100k months and invitations to speak at events & podcasts is a testament to the power of short-form video content”
MIKE & LIZ, OWNERS – STR LIKE THE BEST
The Results:
Established Authority, Event & Podcast Invites & $100k Months
Mike & Liz's collaboration with Virality Now was a turning point for their business. They began creating short-form videos that showcased their expertise and told their story, which allowed them to connect with their target audience in a more engaging and authentic way. Their efforts paid off as they saw a significant increase in their reach on social media, resulting in a following of 44k on Instagram and 18k on TikTok.
Their expertise and unique skillset positioned them as industry authorities and led to an increase in conversions, with people being more likely to trust and purchase from a brand they felt they knew and respected. As a result of their increased brand authority, Mike & Liz have experienced $100k months and have even been invited to speak at events and podcasts.
Short-Form Video Propels STR Like The Best to Industry Authority and Business Success
Industry:
- AirBnb Consulting & Analysis
Platforms:
Key Challenges:
- Feeling overwhelmed and uncertain about moving forward with social media efforts due to lack of results previously.
- Competition in the market made it difficult to differentiate and stand out.
- Limited understanding of effective social media tactics.