By participating in trends, and effectively relating it back to your niche, you are creating content that is relatable to your target audience. Often trends focus on different situations, pain points, or desires people have. This makes them a perfect vehicle to connect with and relate to your specific target audience. When people feel like they can relate to your content, they are more likely to engage with it, which can lead to increased followers and conversions.

By actively posting and participating in trends, you are able to be consistent with posting frequently. TikTok rewards consistency, and often, creators who post 3-4 times per day see the best results for reach and lead generation. Adding trends to your content strategy makes posting this many times a whole lot easier! When you are consistent with your posting, you keep your audience engaged and interested in your content!