Sunday, June 11, 2023
Strategically curating your TikTok For You Page is crucial to increase your visibility, attract leads, and establish your authority with your desired target audience. But, what does strategically curating your TikTok For You Page even mean? Read our latest resource to find out!
TikTok is the EASIEST way to reach and connect with your desired target audience.
TikTok's For You Page (FYP) is where the platform's algorithm showcases videos that it thinks you'll enjoy, based on your previous activity on the app. By curating your FYP to focus on your target audience's interests, you can increase your visibility and authority with that audience.
Here are three reasons why:
First and foremost, when you sign up for TikTok, make sure to answer the categories questions from the perspective of your target audience. This helps the app's algorithm get a jump start in figuring out what niche communities you should be pushed to.
Second of all, make sure to like, follow, and engage with accounts that make content your target audience enjoys. This tells the algorithm what kind of content you want to see more of.
Thirdly, engage with the TikTok search tab to find videos and hashtags that match your target audience's interests.
And finally, actively tell your FYP what you're not interested in by using the "Not Interested" feature. For example, if a video pops up that your target audience would NOT be interested in, use this feature!
...curating your TikTok For You Page is essential if you want to increase your visibility and authority with your desired target audience. By taking the time to select your target audience's interests, follow and engage with accounts that make videos your target audience enjoys, and actively tell your FYP what they wouldn't be interested in, you're creating a customized feed that will help you find new leads and connect with your target audience. Ultimately, the more you engage with a specific niche community, the more you'll appear on others' For You Pages who have similar interests, making it easier for TikTok to attract your target audience to your page.
So, take the time to curate your TikTok For You Page, and let TikTok do the work of growing your visibility and authority with your desired target audience.